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Rudolph: The science behind his red nose and more
Please take a glimpse into the science behind Rudolph’s magic, an inspiration to us all here at Spectrum this time of the year. Be sure to turn up your volume. We wish you the happiest of holidays and...
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Science: The key ingredient for successful food, nutrition, health and...
“Let food be thy medicine and medicine be thy food” is a proclamation issued by Hippocrates, the father of modern medicine more than two thousand years ago. Little did Hippocrates know that the science...
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Credibility differentiates products: Nine out of ten marketers agree
How many times have you heard a company say that nine out of 10 doctors agree you should buy what they’re selling? It’s a trope that has existed since the early days of marketing and advertising....
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Inspiring HBO documentary about Spectrum client Sam Berns will soon move...
How often does a PR firm get to see a client’s courage, brilliance and ingenuity come to life in a poignant documentary film, for the entire world to see? That enviable scenario is our good fortune...
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Raising awareness of neurological disease: A tribute
Former NFL defensive back Paul Oliver died this week from a self-inflicted gunshot wound. Oliver was a hometown hero who took his varsity football team to the state championship. Called a wolverine and...
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Science is the new ABCs and 123s
Science saves the day when furry friends of Sesame Street are solving problems with science. In another episode, Sesame Street encourages kids to be scientists by investigating and exploring. Elmo...
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The Social (Responsibility) Network: Entrepreneurs team up to award $33...
Last week, more than a century after Alfred Nobel gave most of his will to create the Nobel Prize, three entrepreneurs raised the bar again. Facebook’s Mark Zuckerberg, Google’s Sergey Brin and venture...
View ArticleLove: It’s Real Chemistry
My colleague shared an amazing video earlier this week called “The Science of Love.” After watching the video, all I could think about was an interaction between two of my favorite characters from my...
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We personalize our wardrobes, iPhones and homes. Why not our medicine too?
Earlier this week the Personalized Medicine Coalition (PMC) released “Pathways for Oversight of Diagnostics,” a discussion of regulation surrounding personalized medications. Spectrum is a proud...
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“Success is stumbling from failure to failure with no loss of enthusiasm.” –...
Yesterday I was browsing Popular Science and found an interesting article, Science Confirms the Obvious: Rejection Can Make You More Creative. The article discussed new research being conducted by a...
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On the 11th Anniversary of September 11: Expanded Coverage for Responders
Firefighters and other 9/11 responders, and those who worked among the debris of the World Trade Center site have been faced with a host of health-related problems. On Monday, the federal government...
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